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Meetings Are Dead. Execution Is the New Conversation.


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Meetings Are Dead

Why I don’t meet — I build.


If you’re looking to “schedule a meeting,” stop. I don’t do meetings. I do.


And I don’t mean that like a tagline — I mean it literally. If I have an hour free, I’m not spending it talking about doing something I could just… do. That’s not impatience; that’s what focus looks like in the age of AI.


The work I do doesn’t start with discussion. It starts with motion. Meetings were invented for people who didn’t have the tools to execute in real time. We do now.


Meetings Are Relics

Meetings made sense when collaboration was slow. When information moved at the speed of email and someone had to “take minutes.”

But that world’s gone.


Now, with the right tools and mindset, I can concept, design, and prototype faster than most people can finish a calendar invite. In a world where creation is instant, discussion without execution is wasted oxygen.

AI didn’t just change the work — it changed the tempo. You don’t need permission to start anymore. You just need bandwidth and curiosity.


The Cost of a Meeting

A one-hour meeting doesn’t cost one hour. It costs momentum. It’s context switching disguised as collaboration.


In that same time, I could:

  • Build your framework.

  • Write your copy.

  • Design your workflow.

  • Launch your platform skeleton.


By the time you’re still syncing calendars, I’ve already sent you a working version of the thing you wanted to discuss.

That’s why I’m pricing meetings higher than execution time — because they cost more in lost velocity.


Creation Is Communication

I don’t need a meeting to understand your vision. I need a problem worth solving. Give me a few notes, a voice memo, a sketch on a napkin — and I’ll show you what you meant.


That’s the conversation.


I build in dialogue. I think out loud — but I build while I think. That’s where clarity happens. You don’t discover what you want by talking about it — you discover it by building toward it.


The Rule

If it takes an hour to discuss, it should take less than an hour to build.

That’s not bravado — that’s the new reality of AI-augmented creativity. The old model of “let’s brainstorm, let’s circle back, let’s schedule a sync” is just friction.


Today, creation is iteration. Decision-making happens inside the doing. Feedback loops collapse in real time.


Every conversation should leave something tangible behind — a document, a design, a working prototype. Otherwise, it’s just noise.


The Price of Stillness

You can absolutely book a meeting with me. But it’s going to cost you.

Because stillness costs more than speed. If you’re buying an hour of my time, I’d rather sell you progress than permission.


Meetings are a tax on creative flow. If you need alignment, you’ll get it faster by building something worth aligning around.


Not Anti-Collaboration — Pro-Creation

This isn’t about avoiding people. It’s about valuing movement.

Collaboration should feel like flow, not friction. We should be sketching, prototyping, refining — in real time. The most powerful form of communication is shared creation.


If you want to know what I think, watch what I build.


The Future Is Asynchronous

Everything that needs to be said can be recorded.Everything that needs to be decided can be tested.Everything that needs to be learned can be documented in motion.


We no longer need to sit still to collaborate. The best work happens in parallel — asynchronous creation converging into something living.

You don’t need a meeting to move forward. You just need momentum.


The Manifesto

  • If it can be done live, build it live.

  • If it requires a meeting, it’s probably not ready for one.

  • If you can talk about it for an hour, you can execute it in twenty minutes.

  • If you want to discuss, bring a prototype.


I don’t hate meetings. I just think they’re obsolete. The future of work isn’t in rooms — it’s in motion.


So don’t call me when you want to talk about it. Call me when you’re ready to make it.


Because that’s the difference between planning the future and building it in real time.





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© 2018 Rich Washburn

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