Somewhere along the line, the culture shifted. We stopped pretending. For decades, success was about the illusion of control. The polished pitch deck. The glossy commercial. The polished founder who never broke a sweat — even when everything was on fire behind the scenes. That’s the “fake it till you make it” era.And it’s over. Because right now, we’re watching something wild happen across the entire digital landscape: the rise of the Build-in-Public crowd — the people who ar