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A Tale of Two Signals
This week gave us a tale of two signals. On one side, NVIDIA kicked the doors off the hinges. On the other, Apple tightened the locks. That's the story. And if you're paying attention, it tells you exactly where this is headed. Because these are not random events. They are not isolated product moves. They are two completely different reactions to the same underlying shift. NVIDIA is behaving like a company that understands the future gets won by accelerating capability. Apple

Rich Washburn
Mar 204 min read
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Okay… So What The Hell Was That?
The Technology Behind My “Holy Shit” Moment If you just read the last article — the one where my brain basically melted in public — you might reasonably be asking: “Okay… but what actually is  this thing?” Fair question. Because if you only read that piece, it probably sounded like I discovered some mystical AI wizard hiding in a cave somewhere. I didn’t. If anything, the wizard lives in a deep, dark data center somewhere humming away behind a few million dollars’ worth of GP

Rich Washburn
Mar 164 min read
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Beacon Studio — The Morning After 4.0
Last night was firmware. 3:15 a.m. Coffee thermos empty. Beacon 4.0 live. This morning — before I even got out of bed — I opened my laptop and did the thing that really makes 4.0 matter: I rebuilt the website around it and for the first time, Beacon Studio feels like what it was always supposed to be. It Was a Landing Page. Now It’s a Workspace. Beacon’s site has been around a few months. It had the blog. The gallery. The idea. It also had something called the Content Optimiz

Rich Washburn
Mar 23 min read
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Beacon 4.0 — It’s 3:15 A.M.
It’s 3:15 a.m. I said I’d be in bed by midnight. Then 1. Then 2. Now I’m finishing the firmware download page for Beacon 4.0, and I’ve committed to getting this live before 3:45. Which means I have 30 minutes to write this before I push it. Also — quick side note — I recently bought one of those serious thermoses to bring coffee with me when I work away from the office. Filled it Sunday morning around 10 a.m. Top to the brim. Apparently it actually  keeps coffee hot all day.

Rich Washburn
Mar 23 min read
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The Build-in-Public Era: Breaking It a Hundred Times to Get It Right Once
Somewhere along the line, the culture shifted. We stopped pretending. For decades, success was about the illusion of control. The polished pitch deck. The glossy commercial. The polished founder who never broke a sweat — even when everything was on fire behind the scenes. That’s the “fake it till you make it” era.And it’s over. Because right now, we’re watching something wild happen across the entire digital landscape: the rise of the Build-in-Public crowd — the people who ar

Rich Washburn
Dec 18, 20254 min read
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I Don’t Have a Pick-and-Place Machine, and That’s the Real Problem with the World
There’s a guy on YouTube — a seemingly innocent man — who builds these tiny remote-control cars in his garage. They're adorable. They’re fast. They corner like little rally demons. He even programs them with wireless remotes and custom PCBs and prints the enclosures on what appears to be a farm of 3D printers. He’s smart. Creative. Focused. Wholesome, even. I hate him. Now to be clear, my hatred has nothing  to do with the cars. The cars are great. I hope they go to nationals

Rich Washburn
Nov 10, 20253 min read
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