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An Open Letter on America’s AI Moment
This week, something historic happened. Rivals sat shoulder to shoulder. Billions were pledged. Apple at $600B. Microsoft at $80B in data...

Rich Washburn
Sep 53 min read


Exhibit A: How Cracker Barrel Broke More Than a Logo
One week later, the memes are funny, the backlash is bigger than Bud Light, and the soul is still missing It’s been about a week since...

Rich Washburn
Aug 254 min read


Series A Branding for the Meatloaf Moat
How to Torch 50 Years of Ritual Equity in a Weekend (and the One Power Move That Could Still Win) Brand recognition is for peasants....

Rich Washburn
Aug 235 min read
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