top of page

Thought Google Owned Object Detection? Yeah... Me Too.


Audio cover
Object Detection?

So I got pulled into a new AI project recently—one that leans into Object Detection.


Now, most of my work is more “agentic”—you know, LLMs making decisions, reaching out via APIs, webhooks, doing useful things in the real world. But this one veers into vision territory. I figured: Cool, I’ll just grab something from Google’s stack, right? Nope.


Turns out the real MVPs in Object Detection aren’t at Google. Or OpenAI.They’re at Ultralytics—a lean, fast-moving team behind the wildly popular YOLOv5, YOLOv8, and the new YOLOv11 + YOLOWorld.


And look… I’ll be honest: I’ve had an ESP32-CAM board on my desk for months, just waiting for the right excuse to fire it up. I think we’ve found the excuse.


What surprised me wasn’t just that Ultralytics “won” this space—it’s how they did it.Not with corporate firepower or AI overlord energy.But with developer empathy. The kind that says:

  • “Here’s a clean codebase.”

  • “Want to train on your own data? No problem.”

  • “Here’s a CLI that doesn’t require a PhD or a prayer.”

  • “Also, here’s actual documentation. You’re welcome.”


That right there? That’s rare air.


Because let’s be real: if you’re a solo dev—or even on a small team—your plate is already overflowing. You’re juggling 1,000 moving pieces, probably managing infrastructure, UX, API glue, and trying to keep your LLMs from hallucinating into the sun.You don’t have time to reverse-engineer a brittle repo written in cryptic shorthand from 2017.


Products that respect your time win your trust.

And here’s the kicker:When you help devs upfront—with thoughtful docs, simple APIs, zero-fluff onboarding—you’re not just saving them time.


You’re saving your own marketing team from having to “create buzz.”Because good DX is good marketing.A solid repo with a slick dev experience creates evangelists, not just users.


Ultralytics figured that out early. And now?

⭐ 40K+ GitHub stars

⚙️ Embedded in everything from smart cameras to smart startups

🧠 Object detection, segmentation, classification—and now even text-driven vision (YOLOWorld)


All that, and they’re still shipping like a team that cares.

So yeah—Google’s cool. But if you're doing Object Detection in 2025, and you haven't looked at YOLOv8 or YOLOv11... you’re working way harder than you need to.



Comments


Animated coffee.gif
cup2 trans.fw.png

© 2018 Rich Washburn

bottom of page