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Apple iPhone 15 Event: Christmas morning for adults who've been way too good this year.

This time, Apple revealed the iPhone 15 and Apple Watch Series 9, offering us technology marvels like the 'Dynamic Island' and an action button that—wait for it—offers haptic feedback! Cupertino’s parade of incremental improvements falls a little flat this year.

The company that once revolutionized voice assistants with Siri has nothing to offer a landscape teeming with accessible and highly competent AI. Where’s the Chat GPT conversational feature using Air Pods Pro? How about “Siri, respond to this email” or “how’d the meeting go”

Apple is purportedly spending over a million dollars a day on its mysterious new AI, Ajax. One might have expected, hoped even, for a glimpse of something groundbreaking in the AI space. But no. F’ You world, we’re Apple and shit bro.

But hey, at least the watch is carbon-neutral…like getting a salad at a fast-food joint.

Announcement Summary

Apple Watch Series 9

The Series 9 is a significant upgrade from its predecessor, both inside and out.

New S9 SIP (System in Package)

The all-new S9 SIP chip features 5.6 billion transistors—60% more than Series 8. The Graphics Processing Unit (GPU) is 30% faster, which makes animations and effects appear incredibly smooth.

Machine Learning Capabilities

The S9 also houses a four-core neural engine that can process machine learning tasks up to twice as fast.

Precision Finding

The second-generation Ultra-wideband chip allows for more accurate tracking of iPhones, even if they are in a different room.

Double Tap Gesture

Apple introduced a new way to control the Apple Watch: the 'double tap' gesture. By tapping your index finger and thumb together twice, users can answer calls, control apps, or scroll through widgets.

Pricing and Carbon Neutrality

The Apple Watch Series 9 starts at $399 and is the company's first-ever carbon-neutral product.


Apple Watch Ultra 2

Priced at $799, the Ultra 2 is built for those looking for more rugged capabilities and the highest performance.


With a brightness of 3,000 nits, Ultra 2's display is Apple's brightest ever, making it easier to read even in the harshest sunlight.

Other Features

Ultra 2 comes with the powerful new S9 SIP chip, a new gesture control system, and an expanded altitude range, among other features.


iPhone 15 and iPhone 15 Plus

The iPhone 15 features a new "Dynamic Island" that fluidly adapts to alerts and activities, creating an intuitive user experience.


The device comes with a 48-megapixel main camera with a quad pixel sensor and 100 focus pixels for faster autofocus.

USB-C Support

For the first time, Apple is bringing USB-C to iPhone, enabling faster charging and data transfer.


iPhone 15 starts at $799, while the iPhone 15 Plus starts at $899 with carrier activation.


iPhone 15 Pro and iPhone 15 Pro Max

Titanium Design

These models feature a new titanium design, making them both stronger and lighter.

Customizable Action Button

Apple has reimagined the ring/silent switch, transforming it into a customizable action button with haptic feedback.

Camera Capabilities

The Pro models offer higher resolution photos in various focal lengths. Specifically, the iPhone 15 Pro Max introduces a 5x optical zoom at a 120mm focal length.

Spatial Videos

These devices can now capture spatial videos, which create a three-dimensional video experience.


iPhone 15 Pro starts at $999, and the iPhone 15 Pro Max starts at $1,199 with 256GB of storage.

All new Apple Watch and iPhone models will be available for pre-order starting September 15 and in stores on September 22.


Quick Video on Ajax


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